RAS Communications has been involved with numerous community events over the years — and each of them for several years! This allows us to help the event build its brand identity and voice. For the events when have been involved with, RAS handled every visual aspect: ad books, banners, billboards, flyers, newspaper ads, posters, promotional items, signage, social media pages, stage backdrops, tickets, websites, and more!
If you think about political campaigns as extended, marathon events, you can add at least another half a dozen to the count!
From marathons to music festivals, events of all kinds have been shifted to the virtual realm this year in the wake of the COVID-19 crisis. However, real apparel still generates excitement, creates engagement and rewards attendees. Here are three ideas to help you sell more apparel for the online world.
A branded T-shirt or logoed polo is a great way to create unity for virtual conferences and meetings. Attendees can receive the items in advance of the event, with instructions to wear their shirt during the video conference. What else can you send out?
Runners who have paid to enter your race can receive a swag bag that includes a printable finish line and winner’s break tape, participant run shirt, runner’s bib, and finishers medal.
Even though live music has been put on pause, that doesn’t mean there isn’t still opportunity for creative, commemorative T-shirts and other swag. Philadelphia music venue Union Transfer, for example, created a humorous shirt featuring images of hand sanitizer, toilet paper and a “cough here” circle near the elbow crease, along with a list of its postponed lineup. You can even build an online webstore with an array of trendy on-demand apparel for sale!